Communicating with customers seems to be a no brainer, right? However, good communication goes beyond answering phones, responding to or sending email. It is making sure that your customers stay well informed.

For example, if you have customers who visit your location, keeping your website up to date with the correct times you are open is crucial. It may seem like a set it and forget it type of thing, but if you close for a day of inventory, staff training or pandemic, make sure someone is responsible for making those updates.

If you have staff who work a different schedule, have that information as part of their signature block. Help your customers understand your response time. If your team is great about only checking emails a few times a day, let people know this.

It is much better to under promise and over deliver than to over promise and under deliver. In this age of technology, customers can have an unreasonable expectation of when they will receive a response.

What do you do to ensure that you are communicating well with your customers?